Lawn Pride is a specialized weed and fertilization franchise delivering recurring, high-margin lawn treatments—with add-on services like aeration, overseeding, and pest control—backed by nearly 40 years of proven performance. As the only Neighborly brand with almost unlimited open territory, franchisees gain a low-investment, scalable business where Neighborly’s call center handles marketing, sales, scheduling, and payments, virtually eliminating accounts receivable and admin headaches. This simple, service-focused model is ideal for driven owners who value strong systems, loyal customers, and the backing of the world’s largest home services company.

Lawn Pride is part of the Neighborly family of home service brands. Lawn Pride was originally founded in 1983 and became the preeminent player in the weed and fertilization space regionally in Indianapolis. In the third quarter of 2022, Neighborly acquired Lawn Pride with the intention of bringing the incredible success they had had regionally, nationwide. This was a unique acquisition for Neighborly, who normally acquires large and thriving home service franchise brands. When acquired, Lawn Pride did not have a single franchised location, but they have over 40 years of experience and the power of Neighborly now to franchise to new markets.

This creates an incredible opportunity, as Lawn Pride has a broad footprint within the Neighborly portfolio.

Lawn Pride is a weed and fertilization company, with a recurring revenue, heavy volume of loyal customers. Lawn Pride has very few moving pieces for new franchise owners. Neighborly is doing the marketing and sales on behalf of the franchise owners, out of our call center in Indianapolis, where they have been selling these services over the phone for over 40 years. Our corporate headquarters will also capture the customers’ payment information, resulting in a one-step sales process, with a card on file that is immediately charged upon service completion. The company handles sales and customer service through our call center.

With a low-investment, highly scalable, wide open white space, low employee count, high margin, simple operation, done for you sales, and backed by Neighborly brand, we anticipate Lawn Pride being one of the fastest growing brands in the Neighborly portfolio of companies.

Lawn Pride has operated in multiple markets regionally and nationally.

With a low-investment, scalable operations, streamlined processes, and support from the Neighborly brand.