Knockouts Haircuts & Grooming blends a sports bar vibe with a full service men’s grooming experience, haircuts, beard work, hot towels, neck massages, and a free beer, for guys who want more than a quick trim.

More than a haircut, Knockouts aims to offer a distinctive grooming experience. Founded in 2004, Knockouts Haircuts & Grooming built a category of its own: premium men’s grooming delivered inside a “sports bar meets barber shop” environment, complete with complimentary beer and beverages served in-salon, that turns every visit into an experience, not a transaction. We serve the fast-growing demographic of men ages 22 to 55 who are investing in how they look, feel, and show up, going beyond a basic haircut to beard care, brow maintenance, scalp and neck massages, facial treatments, grey coverage, and other grooming add-ons, plus retail products for men, women, and children. Our promise is Every Client, Every Time, driving a loyal, repeat-visit customer base that returns every few weeks.

At Knockouts, you’re supported by leaders who have done the work. CEO Nathan White built his success as a Knockouts franchisee and still owns several locations in Texas. President Heather Sorrells and SVP of Operations Chelsi Lee both started behind the chair as stylists. This isn’t guesswork, it’s a system built by operators, for operators. We’re actively seeking single-unit and multi-unit development in both existing and first-to-market states.