Identity Coffee Co. is a mission-driven specialty coffee roaster, retail café chain, and franchise brand based in New England. The company combines organic, ethically sourced coffee and fresh food with a social impact focus centered around anti-human trafficking efforts.

Core Offerings & Products

Organic Specialty Coffee: Whole-bean and ground coffees that are Grade 1 & 2 organic, ethically sourced across the global bean belt, and small-batch roasted.

Best Sellers: FreeBird (Medium Roast), Raven (Dark Roast), Phoenix (Light Roast), and Mockingbird (Decaf).

Handcrafted Café Menu: Features espresso-based drinks, specialty beverages (e.g., Honey Lavender Latte, White Chocolate Ube & Lavender Matcha, Iced Maple Cubano), smoothies, and refreshers.

Fresh Food & Kitchen Items: Artisan breakfast and lunch menu options, including breakfast sandwiches on sourdough, BLTs, club sandwiches, and avocado toast.

Coffee Club Subscriptions: Direct-to-consumer subscription services providing scheduled deliveries of whole bean or ground coffee.

Social Mission & Impact

Anti-Trafficking Support: A dedicated portion of proceeds—including sales from their signature FreeBird blend—is directed to non-profit partners supporting anti-human trafficking rescue missions and modern slavery prevention.

Community Focus: Designed to function as welcoming, community-first gathering spaces with high-end, design-forward café aesthetics.

Business & Franchise Model

Physical Locations: Stores across Massachusetts, Pennsylvania, New Hampshire, and surrounding regions.

Diversified Revenue Streams: Franchisees and locations operate through multiple revenue channels:

In-Store Retail & Food Services

Coffee Club Subscriptions (commission shared with store owners)

B2B Corporate Coffee Contracts

Placing & Servicing Commercial All-in-One Identity Coffee Machines in local offices and businesses

Wholesale Program: Supplies organic roasted coffee beans to external cafés, offices, hospitality venues, and retail spaces.