Blende is the brainchild of veteran television makeup artist Keira Karlin who for the past 28 years has been custom blending celebrities to suit their exact skin tones. Karlin dreamed of being able to offer this to every woman. “Each woman is unique and their makeup should be as well”. Blende Custom Makeup and Skincare was created out of her desire to build a luxurious makeup and skincare studio that offers a full line of custom makeup and skincare blended on the spot.

Core Offerings & Services:

Custom-Blended Cosmetics: Foundations, lipsticks, lip glosses, concealers, blushes, and cheek tints created on the spot after personalized skin-matching sessions.

Custom Skincare: Serums, skincare, and prep formulas customized to individual skin needs.

Makeup Applications & Consultations: Professional glam applications, bridal makeup, and individual consultation services.

Makeup Lessons & Parties: Hosted events at their Westfield, NJ studio, including lesson parties, "Sip and Blende" parties, "Glam and Go" parties, and lip gloss bars. 

Franchising & Licensing: Offers franchise opportunities and brand ambassador/consulting options for entrepreneurs looking to open a custom makeup studio.